Some Cool Tidbits

I had a guy today who told me that he "didn't need to trade." His truck was "almost brand new" the only thing he stood to gain from getting a new truck was "the warranty." You know what I told him right before I sold him a new truck? "If I only sold people cars who needed cars, I would be out of business. More people buy because they want to buy. You want a new truck--you have never owned one and you've been talking about getting a new one since I first met you four years ago. You deserve a new truck!"

I buy a new computer every year. Not because I need one but because I want one. I used to need a new one every year because I played a lot of video games on them and needed a new one to keep up with technology but now I just use my computer for programming, email, internet and this blog. None of those four things need a powerful computer. You know what? I will be building me a new computer this summer so I can have a bigger hard drive that I will never fill up, so my program compiling will be 1-billionth of a second faster, which I will never notice and so I will have a fresh install of Vista, which I will clutter up in no time. You know why? I work hard and want a new computer. I deserve one! By the way--I still play video games but have moved to the X-Box 360.

The next time you have a customer who is on the fence, tell them that they work hard and that they deserve a new car. Be sincere! I was with my customer today--and I think he knew it.

Another tidbit. I sold another truck today to a guy and promised that new F&I lady that I would sell an extended warranty for her. I priced it to my customer and she said that she wouldn't be needing it. I sold her one, by the way. How? Here's how.

I used a personal story about myself. I currently have a used Tahoe that I bought 2 months ago. I wanted an extended warranty but it had 77K miles on it when I bought it so I couldn't get one (75K is the cut-off.) My Tahoe is now in the shop getting a new oil pump (about $500-$700 IF there is no engine damage--best case) and I am paying $25 a day for a rental car so my wife isn't stuck at home. I told my customer I only make $20 to sell the warranty and that the reason I wanted them to get it was not the money but because I didn't want them to, heaven forbid, ever go through what I'm going through (which is hell, by the way--waiting for the verdict if I have a blown engine, or not.) I was sincere and honest and my customer is now protected on their purchase.

On a personal note--the Detroit Pistons and the Detroit Red Wings are both rocking! Man--hope we have three winning teams this year (including the Tigers.) I (like everyone else on the planet) have no hope for the Lions.

NOTE: I got out of my Tahoe and leased an Impala--that oil pump dying scared me and cost $800!