Be Nice to Customers

I guess I could just leave the title on this article and it would say enough but then who would read it???

OK--I had a customer a few months ago. The guy grew up with my dad, I got along great with them and guess what--they bought somewhere else. They didn't buy my brand, by the way.

I found out about it after making a follow up call. When they told me that they bought a Saturn--I could have been like a ton of salespeople out there who try to make the people feel guilty--you know the types.

"I spent 3 hours with you!"
"I have a family to feed!"
"Thanks for wasting my time!"

Or I could have been a professional and said what I did, "Congratulations! I really like the Vues. Do me a favor--if you ever need anything in the future, please let me know."

You know what they did? They had a sister looking and sent her to see me. I sold her a car. If I would have been rude to them in any way, this would never have happened.

Referrals are without a doubt the most important aspect of selling cars. Repeat customers are a given and if you do a good job following-up, you would get a ton of them. Referrals, on the other hand, are people going out of their way to recommend you.

Thanks for reading this blog!

Marv
http://carsalesassistant.com